Studies show that targeted multi-purpose fragrances influence positively the buying decision:

``84% of the public proved more likely to buy or enjoy the products when they were in a fragrant place. In the same survey, many of the respondents would pay a 10% -15% higher price for the product. ``
PHILIP KOTLER & Lindstrom Martin, ``Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound``, New York, NY: Simon and Schuster, 2005.

``The pleasant smell at the point of sale positively affects the consumer, the tendency to enter, buy and stay longer in that place.``
Spangenberg, E.R., Crowley, A.E., Henderson, P.W., ``Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors``, JOURNAL OF MARKETING, Vol. 50, 1996, pages 67-80.

Perfume: a sales tool

Advertisements and intense visual stimuli confuse consumers. Instead, the use of targeted aroma directly attracts their attention by creating feelings and influencing their mood.

The implementation of Scent Marketing is done with absolute respect for humans and the environment, strictly following the rules of the European Union:
• Regulation (EC) No 1907/2006 of 18 December 2006 on the Registration, Evaluation, Authorization and Restriction of Chemicals (REACH)
• Regulation (EC) No 1272/2008 of the European Parliament and of the Council of 16 December 2008 on classification, labeling and packaging of substances and mixtures
• The European Fragrance Association, as well as the more stringent specifications of the International Fragrance Association.