Scent Promotion is the creation and application of a specific fragrance that is identified with the product being promoted. The goal of each promotion is to promote the product and to ensure that it quickly secures a place in the market.
Scent Promotion makes a decisive contribution to achieving this goal.
How do we achieve this?
• We study the product which will be the subject of the promotion
• We look at and analyse the goals of the promotion
• We work with our perfumers to create the scent for the promotion product
• We carry out a technical study of the site or sites where the promotion will take place
• We choose the appropriate diffusion technology
Many Brands and companies have introduced Scent Promotion to their product promotions and have been very successful in connecting with their consumers on an emotional level!
ADVANTAGES
GUIDES CONSUMER BEHAVIOUR AS IT DIRECTLY AFFECTS CONSUMERS MOODS
CREATES A STRONG URGE TO BY IN CONSUMERS
INCREASES THE LENGTH OF TIME CONSUMERS SPEND AT THE PROMOTION SITE
ENHANCES THE QUALITY OF THE PROMOTED PRODUCT GIVES A SENSE OF ``REALITY``
IT CREATES A STRONG EMOTIONAL BOND BETWEEN THE CONSUMER AND THE BRAND
WORKS AS A ``MEMORY TRIGGER`` HELPS THE CONSUMER TO REMEMBER THE BRAND AND TO CHOOSE IT OVER OTHERS (LOYALTY)
CREATES A COMPETITIVE ADVANTAGE PUTS THE PRODUCT BEING PROMOTED A STEP IN FRONT OF THE REST
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