Studies show that targeted multi-purpose fragrances influence positively the buying decision:
Perfume: a sales tool
Advertisements and intense visual stimuli confuse consumers. Instead, the use of targeted aroma directly attracts their attention by creating feelings and influencing their mood.
The implementation of Scent Marketing is done with absolute respect for humans and the environment, strictly following the rules of the European Union:
• Regulation (EC) No 1907/2006 of 18 December 2006 on the Registration, Evaluation, Authorization and Restriction of Chemicals (REACH)
• Regulation (EC) No 1272/2008 of the European Parliament and of the Council of 16 December 2008 on classification, labeling and packaging of substances and mixtures
• The European Fragrance Association, as well as the more stringent specifications of the International Fragrance Association.