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``The smell is directly linked to the brain’s limbic system, controlling feelings and behaviors, and plays an important role in memory and learning functions.``
Richard Axel and Linda Buck won the 2004 Nobel Prize in Physiology and Medicine with their research ``Odorant receptors and the organization of the olfactory system`` (1991).

``75% of emotions is created through smell!``
Bell. S., & Bell, C.P., “Future Sense: Defining Brands through Scent” The Journal of Marketing Society 38, Autumn, 2007

Scent Marketing is the study, analysis, diagnosis and application of the appropriate multi-flavor aroma, which strengthens the emotional bonding between consumers and the brand. Scent Marketing is a key pillar of communication strategy for every successful business.


  • Differentiation from competition

  • Prolonged stay for consumers in the space

  • Customers’ emotional bonding with the brand

  • Easily recognizable

  • Perfumes multi – applications benefit consumers