SCENT MARKETING

Scent Marketing is the study, analysis, determination and application of the specific scent which highlights the deep meaning and values ​​carried by a Brand.

Today, the use of Scent Marketing in promoting products and services is one of the most effective marketing strategy tools available as it is based on how our sense of smell exerts a strong influence on our buying decisions.

You can leverage the power of Scent Marketing to enhance your consumers’ experience. Introducing sophisticated fragrances to your retail environment will highlight your business’ unique personality and enhance the emotional bond between your business and your customers.

THE BENEFITS

AN INCREASE IN SALES

DIFFERENTIATION FROM COMPETITION

ENHANCED CUSTOMER LOYALTY

ENHANCED BRAND RECOGNITION

RESEARCH

🗸 It never sleeps

🗸 It translates every smell into a picture

🗸 It is imprinted on our memory

🗸 It evokes memories

🗸 In our brain, it is connected to our lived experiences

🗸 Smells can produce over three emotions in us

🗸 75% of our thoughts are affected by scents

🗸 90% of the taste we experience is a result of our sense of smell

🗸 83% of the information people retain is obtained through smell

🗸 75% of emotions are generated by smell

🗸 80% of men and 90% of women report that scents bring back memories and lead them to make emotional decisions

🗸 marketers have 2.5 seconds to get their message over

ΠΗΓΕΣ

  • PHILIP KOTLER & Lindstrom Martin, “Brand Sense: Build Powerful
  • Brands through Touch, Taste, Smell, Sight, and Sound”, New York,  NY:Simon and Schuster, 2005
  • Richard Axel and Linda Buck won the NOBEL PRIZE for PHYSIOLOGY OR MEDICINE with their research entitled “Odorant receptors and the organisation of the olfactory system” (1991).
  • Scentmarketingassociation.org
  • Market Leader, the journal of the marketing association, Autumn 2007, Issue 38: Future sense: defining brand through scent
  • Emotions: a brief history by Keith Oatley

SCENT BRANDING

Scent Branding is the process of researching and studying a brand’s values ​​and decoding them into aromatic notes. Top perfumers study and create a unique fragrance which expresses the values, goals and strategies of a business.

SCENT PROMOTION

Scent Promotion is the creation and application of a specific fragrance that is identified with the product being promoted. The goal of each promotion is to promote the product and to ensure that it quickly secures a place in the market. Scent Promotion makes a decisive contribution to achieving this goal.

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