CHAIN STORES

Large chains of stores entrust us with the implementation of their Sensory Marketing & Scent Marketing. The senses play an important role in every store and this is even more true for multi-store chains. A single brand image and identity gives any chain a great competitive advantage and gives the consumer a sense of prestige and comfort. Using Sensory & Scent Marketing in the individual stores belonging to a chain is as important as the store label.

All the stores in the chain should have the same fragrance and play the same music and this will act as a brand identifier. Scent Branding is the best way to build a corporate culture and identity. For chain stores, creating a signature fragrance has both meaning and substance. The fragrance and the signature music are part of a chain’s distinctive features and reinforces corporate culture.