SENSORY MARKETING

t is not unusual for top hotels to create their own unique scent (scent branding), which the traveller identifies with all his experiences at the hotel and which creates emotions associated with these memories. As well as this, designing the music for all areas in a hotel brings an increased degree of customer satisfaction, which is reflected both in customer reviews and also in the large number of repeat visitors that these hotels have.

HOUSEKEEPING

Housekeeping is the most important thing when it comes to making sure that a hotel gives a great impression of freshness, not only just how clean it is but also how that cleanliness is perceived by the traveller.One of the most important parts of the Housekeeping process is the guestrooms where enhanced hygiene protocols should be followed. In particular, if Fabric Freshener is used on all the linen and fabric in the room, even on curtains, housekeeping can contribute significantly to the “fragrant experience” of staying in the rooms – something that leads to positive reviews about the level of cleanliness in the hotel.

MANAGING UNPLEASANT ODOURS IN SANITARY AND DINING AREAS

The management of unpleasant odours in the premises plays an important role in how comfortable guests feel in a hotel.  This is especially true in restaurant/kitchen areas where intense and often unpleasant smells can spoil the dining experience. Special kitchen cleaners (kitchen Clear), provide the solution even in areas where ventilation is difficult and they help the hotelier to create the atmosphere that he is looking for.

USING SENSORY MARKETING TO PROMOTE RESTAURANTS

One of the most innovative applications of Sensory Marketing in hotels is the promotion of restaurants and bars by creating “attractive fragrances” and branded music. These can ensure that guests are positively predisposed to trying out the food available in the hotel such as coffee, freshly baked bread, biscuit, cheesecake, cocktails, etc. and enjoying the many restaurant and bar music channels (restaurants & bar music) as they enjoy a unique culinary experience in the hotel. Scent and music are unique paths to having fun in a café-bar-restaurant.

APPLICATION OF SENSORY MARKETING FOR HOTELS WHICH CAN LEAD TO UPSELLING

WHAT IS THE KEY SENSORY MARKETING EQUIPMENT FOR A HOTEL AND WHAT BASIC SUPPLIES ARE NEEDED?

Scent Plus offers the most advanced fragrance diffusion technologies for hotels, using environmentally friendly Diffuser systems. This special equipment works by dispersing steam which has been scented with natural oils rather than by using a classic spray mechanism. This gives the highest performance and results without either the damage to the environment or the potential annoyance to the hotel guests caused by spray systems. The number of devices needed depends on the needs of each area and different devices are available depending on the square metre coverage required and on how strong the fragrance is to be.When it comes to playing music in different areas of the hotel, our specialised staff carry out a study of each area, collate all the information and suggest different channels for each coverage area and also suggest what equipment would be most suitable for each area.