Differentiating changes of use throughout the day
Sensory Marketing can be used in different ways during the day. In the morning you might be looking for the smell of coffee, cheesecake or biscuits and your customers might want to hear lounge or ambient music. If you are serving lunch at midday, basil, tortilla and pizza fragrances and relaxed ethnic music are a good choice, while at night everything becomes more intense with a scent with hints of cocktails (pina colada, brandy, strawberry daiquiri, amaretto etc.) while louder rock, jazz, R&B and mainstream music sets the beat.Sensory Marketing reaches into the very heart of a café-bar business. Our senses work “overtime” when we visit somewhere like this, and each and every stimulus can give a venue a different atmosphere. It goes without saying that for venues such as café-bars, a combination of fragrance and music is not only a trend, but a must.